19
Exploit this glitch on Facebook
Posted by admin || Posted in 101, SEO, Strategic SEO || No Comments >
Alright I wrote all of this crap up on Facebook Pages so I’m going to make you suffer. The good stuff is at the bottom.
How users will find a Facebook page:
• Brand search – Every Facebook user has a search bar located at the top right of their profile. If a user searches “Sprint” they will see the official Sprint Facebook page above any user profiles such as “Karen Sprint”.
• Fans’ profiles – A link will be added to our Facebook Page from any fans profile in their “I am a Fan of…” box.
• News Feed & Mini-Feed – Users will sometimes see a story in their News Feed when their friends become a fan of your Facebook Page. Any engagement with a Facebook Page will also be added to a user’s Mini-Feed (Facebook’s personal updates feed built into a user’s profile). Note: Facebook Ads enhance the distribution of mentions of your Facebook Page in the “News Feed”.
• Events – Facebook Pages allow for the creation of events such as marathons and conventions.
• Share – Fans who like your page can permanently post it to their own profile or invite particular friends to check it out.
Benefits of using Facebook Pages:
• Allow our branded page to be accessed by anyone.
• Automatically accept “fans”
• The ability to send communications to fans
How can we use Facebook Pages?
The ability to promote:
• Holiday special offers
• Contests, surveys, and quizzes
• Showcase our partners in the sidebar (http://www.facebook.com/joinred)
Creative Existing Facebook Pages
http://www.facebook.com/pages/2x-Ultra-Tide-Presents-Americas-Favorite-Stains/10963072348
Tide does a great job of engaging their audience by encouraging fans to submit their favorite place to get stained. Tide also invested in production-quality video in which they interviewed regular people in public and asked them what they thought about Tide.
Apple Students:
http://www.facebook.com/pages/Apple-Students/11147074409
It looks like Apple worked with Facebook to produce a custom Facebook page with flash integration. Apple promotes their “Wish List” application which allows for easy sharing of your most wanted Apple products.
Victoria’s Secret:
http://www.facebook.com/vspink
Victoria’s Secret Facebook page has many fans due to their strong brand but it doesn’t do a good job of engaging their audience in a fun & creative way. Note that Victoria’s Secret uses a call to action in the sidebar titled “Spread the word”
Ernst & Young Careers
http://www.facebook.com/ernstandyoungcareers
Ernst & Young does a great job of using Facebook pages in an untraditional way. Fans can post questions about careers with E&Y and H&R staff will answer in a timely fashion.
There seems to be a glitch I found in Facebook Pages that will allow you to get “followed” back links (via RSS content) when using the Simply RSS app within a Facebook Page. An example of this can be found here: http://www.facebook.com/pages/Mobilediacom/11445289493 what a really fucking good link huh?
28
PageRank = Luck Not Quality.
Posted by admin || Posted in 101, SEO || No Comments >
“There are some questions that can’t be answered by Google”
Not that I’m complaining or anything about the latest PR update (Fri 9/26/08) but multiple connects of mine have reported undeserved quality/authority when compared against previous Google updates.
To this day I never used PR for anything other than an individual indicator when determining the value of a link. However, when Google decides to bless shitty content and propel it from a PR0 to a PR4 without ANY incoming links one must begin to think how the hell are they now determining quality?
Will it affect rankings? Most likely not.
Here’s a toast to us non deserving reapers of PageRank.
30
Exploiting Local Search
Posted by admin || Posted in 101, Localized SEO || No Comments >
So you plan to optimize for local search traffic? Follow these steps to have a highly optimized local listing:
- Go to and create or use your existing Google account at https://www.google.com/accounts/ManageAccount
- The G will give you a list of it’s services (see image on left) click on Local Business Center
- For the company/organization field enter a highly optimized title, something like:
“* Pet Store Supplies | Pets | Fairfax | Arlington | VA DC MD” (notice the “*”)This title is highly optimized for Google Local “Find Businesses” feature:
what:“pet store” where: “VA”,”DC”,”MD”
what:“pet supplies” where: “VA”,”DC”,”MD”
what:“pets” where: “Fairfax” “Fairfax, VA” - Follow the step by step instructions and pay specific attention to “category” and make sure you maximize all 5 categories out. Carefully plan your categories, if you are a used car dealership you should enter “used cars” “used car dealership” “used vehicles” “cars for sale” or a specialty category such as “Toyota dealer”.
- Enter all the info you can on the following page… (business hours, payment types accepted, etc.) click next.
- It’s imperative that you select your image wisely, if your company is targeting “document scanning” you should pick a emotional stock photo showing someone frustrated & unorganized with documents scattered everywhere. Also if you have any video here’s where you add it.
- Next you’ll have the option for custom fields, this would be a good place for “additional services” and make sure you work in your keywords… I haven’t confirmed that this will improve your listing but who cares, give it a try.
- After you submit, confirm by telephone & then take advantage of the coupon feature on the listing activation page.

